About Hoss

When your customers ask AI who to trust, the answer should include you.

AI assistants are becoming the front door to buying decisions — and they name winners with confidence, whether or not the evidence is fair. Our mission is to make sure AI gets your business right: found, understood, and recommended. We measure it, we fix it, and we prove the change every month.

Two decades building software & growth Enterprise SaaS · e-commerce · consumer Y Combinator alumni Multiple companies founded & acquired Austin, TX

The team

An engineer, an operator, and an owner.

Getting recommended by AI takes engineering the machines can read, a command of what buyers actually ask, and the instincts of someone who has owned the kind of business we serve. We split the company down those lines.

Cameron Cooper

ENGINEERING

Engineer and repeat founder. Two companies Cameron built as founder/CTO were acquired, across enterprise SaaS, e-commerce intelligence, and developer platforms — and he started out doing research engineering at NASA. He's spent his career making complex systems legible to the machines that consume them.

At Hoss, he runs the engineering layer: crawler and firewall forensics, rendering analysis, structured data, and the agent interfaces most agencies can't ship.

2× acquired CTO Y Combinator NASA research alum

Matt Hawkins

STRATEGY & CLIENTS

Operator and co-founder. Matt has spent fifteen years turning products into revenue — as a startup CEO through Y Combinator and acquisition, and in growth, e-commerce, and business development leadership across consumer and enterprise platforms.

At Hoss, he runs strategy and the client side: the questions your buyers actually ask, how the answer should read, and the monthly scoreboard we hold ourselves to.

CEO → acquired Y Combinator E-commerce & growth

Jon Polenz

GROWTH & PARTNERSHIPS

Owner and dealmaker. Jon built and sold his own commercial service business, then helped scale the parent company past $120M in revenue through acquisitions — and still serves on its board. A Certified M&A Advisor and YPO member, he's spent his career on the owner's side of the table.

At Hoss, he leads growth and partnerships: he's owned the kind of business AI now recommends — or doesn't — and he knows what a report has to prove before an owner trusts it.

Built & sold service co Scaled to $120M+ M&A advisor · YPO

How we work

Three commitments, every engagement.

Measured, not promised

No one can guarantee AI citations — anyone who promises otherwise is selling you something else. We raise the probability and publish the scoreboard monthly.

Evidence before opinion

Every recommendation traces to a finding from your audit: a verbatim AI answer, a server response, a rendering diff. If we can't show it, we don't claim it.

We eat our own cooking

This site passes every check we run on clients — open crawler access, entity schema, llms.txt. Ask any AI assistant about Hoss and judge for yourself.

Find out what AI is telling your customers.

A 30-minute call with us. We'll show you how the teardown works and what the first ninety days look like.

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